Cinema voiceover legend Don LaFontaine dies at 68  Don LaFontaine, the man responsible for lending his gravelly tones to more than 5,000 film trailers, has died aged 68.
Famed for making the words "In a world
" a staple of cinema previews, LaFontaine had continued working regularly until recently, recording between seven and ten voiceovers per day.
He died on Monday at Cedars-Sinai Medical Center in Los Angeles and is survived by his wife Nita and three daughters.
Fellow voiceover artist Jim Tasker called LaFontaine the "originator of the modern voiceover for movie trailers".
"He is the standard for which all other voiceovers for movie trailers are measured," Tasker was quoted by the Associated Press news agency as saying.
"For the past 30 years, his voice has been the gauge for all of us in the industry."
"From the very beginning, Don always knew how to evoke an emotional response," added voiceover casting director Martha Mayakis.
"He always knew how to create drama.
"The misconception people have about this industry is that it's your voice that gets you the work, but there are plenty of people who have beautiful voices who are not working."
LaFontaine began his career as an audio engineer in the early 60s, landing his first voiceover - for Gunfighters of Casa Grande - when the original announcer did not arrive for the recording session.
He voiced more than 5,000 trailers in his 33-year career, many of which were recorded in his home studio.
"We have to very rapidly establish the world we are transporting them to," he said of his "In a world
" catchphrase in a 2007 interview.
"That's very easily done by saying, 'In a world where...violence rules' 'In a world where... men are slaves and women are the conquerors' - you very rapidly set the scene."
 03 September 2008, 12:09
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