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A career as a media buyer

A media buyer operates in the advertising and media industries buying up public space on behalf of clients, with the aim of communicating a message and managing their profile.

They are responsible for reaching the largest audience for the best price and understanding how to target specific demographics through mass media.

Public spaces they are likely to use to communicate their messages are newspapers, magazines, the internet, billboards, television and cinema.

Often they will need to work across a variety of media in the space of one advertising campaign.

On a day-to-day basis media buyers will work with media planners, buying space and planning campaigns, so the ability to work as part of a team is crucial.

They will often juggle several client accounts at the same time, meaning that multitasking is also another vital skill.

A good media buyer will need to spend time keeping up to date with industry research, on topics such as which media outlets are popular, what type of demographics they are attracting and audience and distribution figures.

They will need to be confident liaising and building relationships with clients and executives from media outlets, booking media spots and overseeing the overall running of an advertising campaign from start to finish.

A flair for numbers is also handy, as media buyers will need to manage budgets, prepare costings for clients and collect and analyse data on a regular basis.

Applicants of online jobs as a media buyer ought to hold a degree or diploma in business, management, media studies, statistics or marketing - although those with excellent work experience may still find a way into the industry.

Language skills are also a huge plus for those who wish to work on international accounts and advertising campaigns.

Personal skills employers will want to see the ability to work well with others, excellent written and oral communication skills, a capability to work with numbers, a good level of organisation, the ability to work under pressure, IT literacy and commercial and media industry awareness.

Those starting out in the industry should expect to earn between £18,000 and £26,000 depending on how lucrative their employer is and where they are based in the country.

After three to five years in the business annual pay should have increased to between £26,000 and £35,000 depending on experience and how effective a media buyer's campaigns have proven to be.