Marks & Spencer Money has announced plans to extend its insurance sale.

The financial services arm of the popular department store is offering £50 off both car and home insurance policies.

While the original offer was supposed to end today, popular demand has prompted an extension for a further calendar month.

"The £50 discount has given thousands of customers the chance to enjoy the experience of having cover that includes all the additional extras as standard," said Steve Price, head of insurance at M&S Money.

"We're confident that once customers join us, they'll stick with us."

M&S Money is one of a number of relatively new entrants to the financial services market that have helped boost competition in the insurance sector.