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NatWest Rolls Back the Years with Piggy Banks

NatWest has taken a trip back to the old school by relaunching its iconic range of piggy banks.

NatWest is reviving the much-loved piggy bank in an effort to recapture the appeal of saving in the minds of the British public.

The high street bank will provide a new gold "Woody" – traditionally the first in a succession of piggy banks handed to young savers in times gone by – to all who open one of its savings accounts between now and April 14th.

Additionally, these people will all be entered into a prize draw with £10,000 up for grabs – although how this would fit into the average piggy bank is unclear.

Helen Page, NatWest marketing director, said: "We are thrilled that the NatWest pigs are back as part of this great prize draw, as historically they are the face of NatWest savings."

NatWest's original piggy bank campaign commenced in 1983 – and a collection of all five of its "family", who were named Woody, Annabel, Maxwell, Lady Hillary and Sir Nathaniel Westminster, would now fetch in excess of £400.


08/03/2006
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