NatWest Rolls Back the Years with Piggy Banks
NatWest is reviving the much-loved piggy bank in an effort to recapture the appeal of saving in the minds of the British public.
The high street bank will provide a new gold "Woody" – traditionally the first in a succession of piggy banks handed to young savers in times gone by – to all who open one of its savings accounts between now and April 14th.
Helen Page, NatWest marketing director, said: "We are thrilled that the NatWest pigs are back as part of this great prize draw, as historically they are the face of NatWest savings."
NatWest's original piggy bank campaign commenced in 1983 – and a collection of all five of its "family", who were named Woody, Annabel, Maxwell, Lady Hillary and Sir Nathaniel Westminster, would now fetch in excess of £400.
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