Tesco Launches Savings Drive

Supermarket chain Tesco has launched a new savings drive in a bid to drive interest in investments.

The company has teamed up with National Savings & Investments (NS&I) to market premium bonds and savings certificates in its stores.

NS&I has over 26 million customers and is looking for ways to broaden its appeal still further.

"This marketing partnership will make it even more straightforward, convenient and easy for people to find out about our savings and investments. It means we have an additional retail channel to work alongside our strong and long-standing partnership with the Post Office," said Alan Cook, NS&I chief executive.

"This is an exciting time in NS&I's development and means we can reach a wider audience in Tesco stores across the country."

Tesco is one of a number of leading supermarkets to have entered the financial services market in recent years.