Family and friends the biggest influence on used car buyersResearch has shown that when looking to buy a used car UK motorists are more likely to trust the advice of their friends and family than an automotive expert.
The survey by British Car Auctions (BCA) reveals that loved ones now have the biggest influence on used car buyers, and their opinions are even taken more seriously than a test drive of the vehicle.
Indeed, some 24 per cent of drivers said the view of family and friends were most important to them when considering what car to purchase. This rose to 28 per cent for female motorists.
However, it seems men are slightly more confident in their own ability to judge a motor, with 21 per cent preferring to rely on their own experience compared to the 20 per cent who'd seek advice from family and friends.
People do, it seems, gather information elsewhere as well before making their final decision. Around 16 per cent check out independent motoring websites, while 15 per cent take a test drive and 12 per cent scout around used car showrooms.
Tim Naylor, editor of the BCA's report, said: "With a quarter of motorists saying that they are most likely to buy their next used car privately, what influences their decision could be crucial.
"It is, therefore, at least encouraging to see that they do also take influence from some more expert views."
29 October 2012, 23:30