Online shoppers should be wary of falling prey to a growing trend of buying goods on the internet after one drink too many, a customer experience firm has warned.

Research by Conchango has identified a new syndrome called BLOTO (Buying Loads Of Tat Online) which is affecting an increasing number of online shoppers. Around seven per cent of Brits say they know someone who has spent money online after having had a few drinks.

A further six per cent of people surveyed said they knew someone who had bought goods whilst in a state of undress at home.

And BLOTO is set to spread with the online shopping market predicted to be worth £80 billion by 2009. The Interactive Media Retail Group say that one in four purchases will be made online.

Paul Dawson, head of customer experience at Conchango said that many people behave very differently in the comfort of their own homes than they would do when shopping on the high street.

“In the past, experts have said that consumers are often put off shopping online through security fears. “But it would appear that all caution is going out of the window following a drunken session,” he told Retailbulletin.com.