Competition Sees University Student Take Centre Stage This Valentine’s Day

Ann Summers, the leading lingerie retailer, reveals the winner out of the 4,000 lovely ladies who entered a nationwide search for our ITV2 find a face campaign after 30,000 votes were cast for the final 10 girls.

Pulling in nearly a quarter (22%) of the votes, Ann Summers takes great pleasure in introducing you to the new face of their brand for 2012...

...the voluptuous Lucy Moore.

The 20-year-old student, who is studying at the University of Westminster, set pulses racing in stunning lingerie shots and also impressed the panel of judges with her body confidence and personality as well as her magnificent size 16 curves!

Lucy, from Portsmouth, was one of 10 lucky finalists picked from the 4,000 entrants to appear in our first ever TV spot during the final episode of The Only Way is Essex, the hit ITV2 show that has attracted a cult following since its launch in 2010.

In an attempt to get noticed by members of the public, Lucy set off on a promotional tour in the hope of gaining valuable support in the voting stakes. Her local newspaper ran a feature on Lucy and she made a special appearance at her local Ann Summers store, where she posed as a real-life mannequin and modelled lingerie in the shop window. Lucy also dressed up in our Miss Claus outfit to help celebrate the opening of the new concept store in Milton Keynes in the build up to Christmas and was active on several social media platforms, including Twitter and Facebook.