The Samsung UE37C6530 is a great offer for anyone who wants to get a top-of-the-range 37-inch HDTV for their home, delivering the perfect balance between cinematic experience and relaxed, in-home viewing and gaming. Available on UK Net Guide for between £649.99 and £923.20, it could be an absolute steal for someone looking for a big new purchase.

Only full HD at 1080p can deliver twice the detail and resolution of regular HDTV at 720p, and that's exactly what you get with the Samsung UE37C6530. It delivers "dazzlingly, rich colour and vivid details," Samsung explains, even correcting the errors from standard definition content to get a flawless experience for the viewer.

> The ultra clear panel has enhanced black expression with low haze, effectively optimising the light's phase and increasing transparency ratio to reduce reflection of out-light while raising contrast on demand.

Of course, like all Samsung TVs, the UE37C6530 has 100Hz Motion Plus, producing paced animation and special effects in movies with new levels of smoothness. This works by analysing and extending action frames to assure that nothing goes by in a blur. Samsung continues: "Instead, special effects are crisper. Animation smoother. Sports sharper. And viewers are more glued to their screens."

Samsung HDTVs are well known for removing any element of struggle when it comes to sharing talent with the world, even if it's just your family, so the Samsung UE37C6530 allows people to pass on videos, music and photos from PCs and mobiles wirelessly and without any trouble.

Many TV screens struggle to recreate reality with colour and light. Samsung realised this and said: "We met this challenge with our Wide Colour Enhancer Pro feature. After analysing each pixel, it stretches them to their three-dimensional limit. What you get is the fullest, most lifelike colours you've ever seen on a TV that is."

"Infinite entertainment" is promoted with Internet@TV, Samsung's exclusive technology that easily connects to the internet and lets people enjoy all manner of excellent content the web community has to offer, from YouTube to Lovefilm. People can organise, add and delete content through the Samsung Applications library. This model, along with a few others, will even allow you to make internet video calls through Skype.

Also, if you want your standard DVD movies to look as good as Blu-ray offerings, then don't worry: this TV will do all the hard work for you. Samsung UE37C6530 units are complete with BD Wise technology, a feature that, when used with a HDMI cable, detects the optimal resolution for discs and adjusts the HDTV to the perfect setting.

"This way you can spend more time enjoying great - looking movies and less time fiddling with settings," Samsung added. "This TV doesn't settle for less than perfect."

So get involved with the Samsung UE37C6530, which is available for between £649.99 and £923.20 with UK Net Guide. You could be missing out on an excellent viewer experience!