The Sony Bravia KDL-40NX703 is a high definition-ready 40-inch widescreen television which gives viewers the chance to create a home cinema in the comfort of their living room.
It retails for between £899 and £999, depending on whether it is purchased online, directly from the manufacturer or from a third party high street store.
Shoppers should note that while legally the set must come with a one-year manufacturer's warranty, different retailers may offer varying terms and conditions for the warranty period. It is always worth checking the small print before making a purchase.
Billed as a slim television with "beautiful looks", the Sony Bravia KDL-40NX703 is designed to make a real impression in an owner's living space and open up a new world of home entertainment.
> Sony advises: "This model isn’t just about technological performance. Its ground-breaking Monolithic Design will make a style statement in any room.
"Every detail has been carefully considered, from the contrast of high-quality materials to the flush screen surface which looks spectacular whether it’s on or off."
The set is perfect to place in a room with contemporary furnishings and it can be reclined by six degrees in the brushed metal stand to give the perfect viewing angle.
What is more, every effort has been made to ensure that the Sony Bravia KDL-40NX703 is at the forefront of the entertainment field. As a result, the television has integrated Wi-Fi that enables users to enjoy online entertainment from the comfort of their armchair.
The television can connect to websites such as YouTube and catch-up television services.
Viewers can also enjoy a wide range of free digital channels through the television as it comes with in-built Freeview. There is no subscription to this service or need for a set-top box or satellite dish.
To ensure the viewing quality of the television is up to scratch Sony has fitted it with an LED backlight to enhance the colour intensity of the picture. The GigaContrast feature ensures that whites are the whitest and the blackest blacks are as dark as they should be. Furthermore, this technology delivers thinner screens and so saves money - good for the owner's energy bill and the environment.
The Deep Black Panel feature also works to enhance the picture quality by providing a high contrast and level of detail in black pictures. It also reduces glare in bright rooms.