London is looking to get itself back up the list of favoured holiday destinations after July's terrorist attacks.

The bombings on the Tube and the Underground on July 7th and further attempts to target the capital two weeks later have taken their toll on visitor numbers.

London is a major tourist destination with its diverse culture and historic landmarks attracting millions of visitors from the UK, Europe and the rest of the world.

Tourism is a major contributor to the London economy making a steady flow of tourists essential for businesses of all sizes.

London mayor Ken Livingstone is planning a major campaign to win tourists back with a series of events including street parties to get the city back in the news for the right reasons.

The July bomb attacks came just days after one of the biggest boosts for London's tourist trade in years ? winning the race to host to 2012 Olympics.