New push to attract tourists to North East of England

Towns and cities in the North East of England are coming together to put the region on the tourism map, not just with staycationers from within the rest of the UK, but with international travellers, too.

On the back of the recent launch of direct flights between Newcastle International Airport and New York City, hopes are high that, as well as northerners using the route to explore the Big Apple, plenty of Americans will head in the other direction.

Alongside these international visitors, regional tourism bodies are also keen to attract holidaymakers from the rest of the UK, above all people keen to combine a staycation with a domestic city break.

In order to promote the region, a new Northern Tourism Growth Fund has been created, with the money made available through this to be used for advertising and creating new jobs in the sector.

Region's history and natural beauty to be highlighted

“With more than 2000 years of heritage stretching from Roman Britain to the Industrial Revolution, two UNESCO World-Heritage Sites, a National Park and Areas of Outstanding Natural Beauty across our coast and countryside, plus a cultural renaissance that has reinvigorated our towns and cities, we can be certain that the North East has an attractive and diverse offer for international visitors looking to explore the North of England," she added.

News of the new fund comes soon after the latest Great Britain Tourism Survey revealed an 11 per cent increase in the number of domestic overnight trips being taken in England over the past few months.

As well as people choosing to spend more nights holidaying in their own country, the same report also revealed that people are spending more than ever on staycations, with the average tourist now more likely to stay in a chic boutique hotel than in a cheap caravan holiday home.

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