Scottish town tipped to be next big thing in whiskey tourismScotland's whiskey tourism sector continues to go from strength to strength, with one small town tipped to be the next big thing.
According to the Scottish Whiskey Association, the booming business is not only bringing tourists north of the border, it's also bringing lots of revenue while also creating valuable jobs.
And the town of Harwick looks set to be the latest hotspot for whiskey lovers as it gets set to welcome both international tourists as well as Brits taking staycations within their own country.
Indeed, an estimated £10 million is to be invested in the town in a bid to turn it into a whiskey tourism hotspot, with local experts predicting the knock-on effect of the regeneration scheme could be substantial as the surrounding towns and villages cash in.
'Distillery effect' bringing international tourists to the country
Welcoming news of the investment, the Scottish Whiskey Association noted that 'distillery effect', is producing yet another reason for international and domestic tourists to head to their country.
"Scotch Whisky distilleries and visitor centres give a much-needed boost to the economy, the job market and bring growing numbers of international tourists to Scotland," the industry trade group explained.
Meanwhile, Scottish tourism bosses have just launched a new initiative aimed at increasing the value of so-called 'marine tourism'.
Over the next few years, millions of pounds will be invested in promoting Scotland as a prime sailing destination.
One of the key aims of the initiative is to promote the 'Cool Route', cruises between Scotland, Norway and Ireland, with a number of specially themed routes taking in Scottish shores to be launched over the next few years.
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